Why Internal Communications Matter in 2025: Insights for UAE Professionals
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In this webinar we explore
- How to build and scale an internal communications function.
- The impact of AI and technology on internal communication strategies.
- Key challenges and solutions for IC in diverse workplaces.
- Practical steps to align IC with business objectives and secure executive buy-in.
Internal communication (IC) is more than just a function; it’s a strategic driver of engagement, retention, and workplace culture. In the UAE, where diverse teams are the norm, effective IC is essential for building connection and alignment.
Join us for an insightful discussion with industry leader Jennifer Sproul, CEO of The Institute of Internal Communications (IoIC), who will share insights on global markets and how proven IC strategies can be leveraged in the UAE, while Brett Smyth, Engage Group’s CEO will provide expert knowledge on the IC challenges faced in the UAE and building impactful communication strategies.
