How Edinburgh Airport’s new intranet took flight
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In this webinar we explore
- Alison’s tips on using audience research, cohesive messaging, creative collateral, and a multi-touchpoint campaign to drive intranet adoption
- Effective tactics for getting leadership and employee buy-in for your next project
- How to best leverage technology to drive engagement and improve daily operations
Can you imagine driving a 69% increase in intranet usage? Just picture the impact on communication and engagement. Well, you can’t accuse us of having our heads in the clouds because that’s exactly what Edinburgh Airport achieved, utilizing creativity, strategy, and technology to improve comms, knowledge-sharing, and engagement for hundreds of employees, including those in hard-to-reach roles.
Join Alison Spence, Internal Communications & Engagement Manager for an insightful talk on how she and her colleagues created a one-stop shop for information, comms, and community-building that serves all airport employees – regardless of role, department, or location. Alison shares how the team planned and executed the launch campaign that led to improved comms and that monumental increase in intranet adoption. She also discusses recent successes with the new platform and what’s in store for the future.
