US
Seminar

Communicate Dubai

Internal communication is the key to fostering a thriving company culture, boosting employee engagement, and achieving strategic goals.

This exclusive, free, in-person event in Dubai will will share proven strategies to enhance people experience and guide you through innovative tech that transforms internal communications.

  • October 8, 2024 1:00 am – 5:00 am EDT
  • Palace Downtown,
    Sheikh Mohammed bin Rashid Blvd, Dubai, United Arab Emirates

Register now

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Why Attend?

Whether you’re launching a new internal communications initiative or refining an existing approach, this morning session will explore what it takes to craft a winning internal comms strategy. Taking place in Downtown Dubai, this free in-person event will feature engaging and insightful discussions, and inspiration from some of the world’s best workplaces, followed by a networking lunch.

Communications professionals in Dubai face unique challenges, such as engaging an incredibly diverse local and international workforce, catering to multiple languages, and tailoring messaging to resonate with varied audiences. This is the perfect opportunity to gain valuable insights from a seasoned organization, and leave with a robust understanding of how to unite and empower your organization through internal communications.

You’ll learn:

  • How to engage a diverse local and international workforce
  • Strategies for multilingual communication and tailored messaging
  • Digital tools for the rapidly changing work environment and engaging Gen Z
  • Comms tips for an expanding regional and international workforce
  • How to develop a comms plan aligned with your company’s goals

Agenda

    • 8:15am
    • Registration & Breakfast
    • 9am
    • Welcome Note
    • 9:15am
    • Redefining strategic communications with AI and innovative tech
    • 10am
    • Power of Storytelling via Digital tools - with Bhanu Allamsetty ·

      In a digital age, the power of storytelling is paramount, especially for the new generation audience. Digital platforms provide unmatched reach and engagement, allowing narratives to surpass geographical and cultural limits. In this presentation, get to hear real case studies involving audio and video mediums to help improve engagement, drive culture and achieve business objectives.

    • 10:40
    • Networking Break
    • 11am
    • Topic based roundtable discussions
    • 11:30am
    • Expert panel: Personalizing communications for an elevated employee experience ·

      Featuring actionable tips and advice from:

      • Mandy McDermott, Director, Internal Communications at Kent
      • Brett Smyth, CEO of Engage Group

    • 12:15pm
    • Networking Lunch & Event Close

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Bhanu Allamsetty

VP-Internal Communications at First Abu Dhabi Bank

Bhanu has over 15 years of experience in Internal Communications and has a career marked by leadership roles at FAB, Amazon, HSBC, and AXA. Bhanu's leadership extends beyond the confines of corporate roles.

His active participation in industry bodies like IABC, his role in mentoring future communication leaders (certified mentor at mentoringclub.com), and contributions to educational institutions (member of Australia RMIT University's Industry Advisory Committee) underscore his commitment to professional development and industry evolution. Bhanu is currently working at FAB (First Abu Dhabi Bank) as VP and Head of Internal Communications based out of Abu Dhabi.

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    Mandy McDermott

    Director, Internal Communications at Kent

    With 17 years of experience as an HR professional before transitioning into Internal Communications, Mandy brings a unique perspective to the role of comms.

    Driven by her deep-rooted belief in the power of human connection, Mandy is on a mission to bring more meaning and purpose to employment experience. She advocates that when individuals are genuinely connected to their values, each other, and a greater purpose, magic happens.

    Kent, an integrated energy services provider, operates with a global presence across 24 countries and employs over 14,000 people. With a commitment to fostering inclusion and belonging, Mandy's team effectively communicates in nine languages, ensuring every employee feels a sense of belonging and connected our purpose.

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    Brett Smyth

    CEO at The Engage Group

    Brett is the Founder and CEO of Engage Group, the Middle East's leading employee communication agency, based in Dubai. For over a decade, Engage has been pioneering internal communications and employee experience in the region, serving an impressive client portfolio that spans both government and private sectors.

    Guided by the credo that communication moves people, and people move organisations, Brett leads with a focus on impactful engagement. With master’s degrees from Harvard University and London Business School, Brett is an expert in advocacy, communications, stakeholder engagement, strategy, and transformation.

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